Adidas SLVR A/W 2010 – Smart Casual With A Sporty Twist
Sportswear is not traditionally considered to be in the realm of fashion. These are functional clothes that one wears for a specific purpose, which in this case is to facilitate athletic performance. Yet, sport-inspired elements have been sneaking into high fashion collections gradually in recent years. The young designers responsible for this trend, such as the incredibly successful Alexander Wang, have proven that sports and style can actually mix. Picking up on this cue, innovative sportswear brand adidas has created a sleek streetwear line named adidas SLVR that aims to meld sports and fashion.
Although it aspires to high fashion concepts of quality design and materials, SLVR is marketed as an affordable range of wearable, fuss-free clothes for the modern urbanite. Launched just last year, it has already garnered a significant fan base. Its clean, smart aesthetics and use of high quality fabrics have won over many stylish individuals who appreciate the high comfort level of sportswear.
The A/W10 collection features classic sportswear silhouettes that have been given a contemporary update. In addition to ensuring a smart, polish look, much effort has been invested in the materials, which includes fine fabrics like French terry, cotton jersey and brushed twill. Look out for the Oxford nylon, a fusion fabric that has the structure of classic oxford shirting and the functional properties of sportswear nylon. A new cotton treatment has also been introduced to provide a super soft touch.
This collection can best be described as ‘preppy-sporty’. Built upon a staple of soft jersey pieces, there are also dressier options like an interesting, dual-toned mix fabric shirt in blue and white, a navy Oxford trenchcoat and a stylish double cardigan. However, the highlight of the collection will undoubtedly be the footwear. An updated version of the woman’s wedge sneakers, first unveiled in the line’s S/S09 collection, make a welcomed reappearance in intense black, bright yellow and mulberry. The men can also look forward to awesome slim-cut, high-top sneakers in brilliant blue, coral and canary.
Priced from SGD59 for apparel and SGD169 for footwear, get your dose of adidas SLVR at #03-13, Mandarin Gallery
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Love this post! Love SLVR even more!
Leta September 5, 2010 7:41 am
Looks gorgeous, can’t wait to go down to the store and check it out for myself.
Grace September 6, 2010 2:53 am